Joy Holding Co
Logo Mark Variations
Five distinct approaches to integrating the J letterform and the cross. Each is shown on both a navy background and a cream background. Let me know which direction resonates.
Variation A
Cross-as-Spine
The cross and J share a single vertical bar. The gold crossbar doubles as the J's top serif — one stroke, two meanings. Clean and unified.
Variation B
Crossbar Hook
The J's hook curves left to become the cross's horizontal arm. A single flowing gold stroke that reads as both the hook of the J and the outstretched arm of the cross.
Variation C
Shield Crest
A filled shield/crest with the J and cross punched out as negative space. Heraldic and bold — the cross emerges from the shield's geometry.
Variation D
Crowned J
The cross sits above the J like a crown or blessing — two distinct elements in clear hierarchy. Maximum legibility of both symbols, separated by a hairline.
Variation E
Negative Space Disc
A solid disc with the J and cross cut out as negative space. Bold and seal-like — the symbols emerge from the form rather than sitting on top of it.